Category Archives: Events

Brands and Bloggers at BritMums Live 2014

By Jo Turnbull, posted in Events on July 2, 2014

I was fortunate enough to attend BritMums last month and speak at the event on the second day. If anyone has questions about my SEO session please get in touch. There are so many areas of SEO, it is difficult to cover everything.

There were lots of great presentations over the course of the two days. I really enjoyed the Keynote speaker on the Saturday, Benjamin Brooks-Dutton. He is the author of the book “It’s Not Raining Daddy, It’s Happy” and his blog Life as a Widower where he talks about bereavement following the death of his wife. His talk was inspirational and thought provoking and reminded us to not take our loved ones for gran. Ben concluded the presentation by asking everyone to tweet their #BestMoment of the day. I will always pause to think of what my best moment was every day.

There were also many brands at BritMums marketing their products and services. As it was my first time at BritMums, I wanted to speak to some of the brands and find out more about they work with bloggers in the marketing.

Useful Tips on the Power of SEO BritMumsLive 2014

By Jo Turnbull, posted in Events on June 21, 2014

Today I spoke at BritMumsLive on how to implement SEO to drive traffic and grow your blog. SEO is more than keywords and I gave useful tips and examples on how easy it is to incorporate SEO. Marketing offline as well as using tools such as social media can have a big impact on traffic and overall visibility of a site.

The Best Tips and Take Aways from BrightonSEO

By Jo Turnbull, posted in Events BrightonSEO, Tips and Takeaways on May 5, 2014

BrightonSEO was just over a week and there have already been a lot of posts written about one of the best free conferences in the UK. I particularly like the post by Receptional on over 100 Tips and Insights. Ben Harper from Daitfy covered five great speakers from the day including Stacey Cavanagh and Vickie Cheung. Jamie Faulkner shared his actionable tips on Firecask. The Verve Team wrote three posts from BrightonSEO and there are some some great lessons on Technical SEO from Briony Gunson.

Here are some of the take aways I liked and wanted to share with you:

How the Worlds Most Enduring Brand Bonds with its People

By Jo Turnbull, posted in Events #adtechANZ, Rebranding, Sydney Events 2014 on April 7, 2014

At Ad:Tech Sydney, I went to an interesting presentation about rebranding interesting. The presenter, Ray Bull, has a background in design, spoke about the brand design of one his clients, (the Church) and the results. When talking about a brand, it is important to be on the same page. Everyone has a different interpretation of what a brand is . Ray confirmed the definition of the brand as the below:.

Brand – all the feelings, thoughts and perceptions people have about products, services and people.

How to Integrate Search in a Complex Enterprise Environment

By Jo Turnbull, posted in Events #adtechANZ, Integrated Search, Telstra on March 31, 2014

At AdTech Sydney, I attended this session where Telstra shared their experience of integrating their search strategy to deliver better results. Kevin Tunney, the Search Account Director from Resolution and Robin Stafford, the Search Manager from Telstra presented.

Search London – How to Create Award Winning Content

By Jo Turnbull, posted in Events Content Marketing, Search London on January 31, 2014

I am excited to announce the next Search London event in 2014 “How to Create Award Winning Content”

The UK search market is very competitive and it can be difficult to stand out from the crowd. Therefore I wanted to ask two people who had won awards for their campaigns and blog how they were successful.

I have invited Mike Essex and Richard Kirk to speak at the next Search London meetup which takes place:

Location: The Warwick pub – 1 – 3 Warwick Street, London W1B 5LR
Date: Tuesday 1st of April
Time: From 6:30pm

International Search Summit London 2013

By Jo Turnbull, posted in Events International Conference, International Search Summit, ISS on November 27, 2013

Webcertain organised a great International Search Summit 22^nd of October in London. There were some key speakers from the search industry sharing their tips on how best to approach SEO in multiple markets

I have recapped some of the highlights from the day on this site and a few more on SEO Jo Blogs and written a full day write up on State of Digital.

International Content Outreach

Lisa Myers, CEO of Verve Search

Lisa as always, gave a very insightful and detailed presentation about International SEO. She also referenced a case study for a piece of work her company Verve Search completed for Hotel Club, it was a video about “Brighton on a Skateboard” and was called Sk88ssing. The point of any campaign that is made is that it has to be beneficial for social media which in turn will generate links back to the site.

Search London – Avoiding the Wrath of Google

By Jo Turnbull, posted in Events Google Penalties, Search London on November 25, 2013

The Link Removals and Avoiding the Wrath of Google presentation took place on the 30th of October, 2013. This was a very topical subject to speak about at Search London , considering many sites have been penalised by Google. We had two great speakers at the event; Kirsty Hulse, SEO Strategist at Digitas LBi and Jose Truchado, Head of SEO for Expedia Europe.

Digtias LBi were the sponsors for the event and let us have their amazing venue for Search London – thank you Digitas LBi.

Digital Industry Females – Guardian Women in Leadership

By Jo Turnbull, posted in Events Digital Industry Females on November 17, 2013

I went to the 11th Digital Industry Females run by Tara Dee West and Sam Noble while I was in London last month. Harriet Minter, the Head of Community Engagement at The Guardian gave an inspirational speech about how women can get to the top.

Search Love – How To Get Out of the Google Penalty – Paul Madden

By Jo Turnbull, posted in Events Link Risk, Removing Links, Search Love on October 31, 2013

Paul Madden, one of the founders of LinkRisk gave a great presentation at Search Love about Removing Spammy links. This was particularly useful to those who have had a Google penalty.

Paul started the presentation by taking the audience through his history and how started his career in link building, from building scraper sites, to working in affiliates and now helping companies remove links.

Pre 2012 – links either counted or they didn’t. So people used to throw as many links as they could to see their rankings improve.

Post 2012 – Google changed their stance. This was a major change and increased the pressure on link builders.

Google adopts very quickly and link builders have to as well. Google introduced Penguin last year which was directly aimed at those who do SEO. They introduced link penalties. So Paul and his team needed to change. As a result, Paul helps companies who have been affected by the Google updates and now have a penalty.