There is so much going on in the industry, how do you know where to begin reading the news and know exactly what to take on board? Here are some of the news from this past month which I found interesting and what I wanted to share with you. (This does not mean the posts I didn’t mention were not interesting – I just can’t write them all down). I am planning on writing a summary of some of the most interesting news in search monthly, so if there is something I have missed, please let me know.
Penguin 2.0
I particularly liked RustyBrick’s post earlier this month about Penguin. In the post it featured one webmaster who thought he had been hit by Penguin 2.0, as he had a sudden drop in traffic and therefore he wrote to Google. Google responded to the webmaster and they said it was just normal fluctuations even though it was not usual for the webmaster to see these changes in traffic.
Summary: Google are as clear as mud about their updates.